Understanding pro-environmental behaviour from a psychological perspective
21 Jun | Technological innovation and new infrastructure could promote more sustainable mobility, housing, and consumption. What are the psychological factors that motivate or inhibit the required behavioural change to increase adoption of these innovation and infrastructure?
Technological innovation and new infrastructure have an immense potential to enable more sustainable mobility, housing, and consumption. However, the adoption of new technology or infrastructure, such as bicycle lanes, car sharing or autonomous cars, requires a behavioural change by the general public. It is therefore important to better understand the psychological factors that motivate or inhibit behaviour change.
At this talk, Dr Schaffner will present results from several studies investigating how social-psychological factors influence behavioural change. The studies will provide evidence from different areas of pro-environmental behaviour such as bike-sharing, cycling instead of driving, and moving into energy-efficient homes. These insights might help to support the development, design, and promotion of new infrastructure or technologies.
Dorothea Schaffner is professor for Consumer Psychology at the Business School of the Lucerne University of Applied Sciences and Arts. Her research focusses on understanding pro-environmental decision-making and promoting behaviour change. Her research interests also include the investigation of the adoption and usage of new technologies from a psychological perspective. She is currently with the Future Cities Laboratory as visiting researcher investigating cycling behaviour while on sabbatical.